Medical Physics Periodicals Thursday, Feb 18 2010
Science Portal 6:11 pm
There have been instances where the query was posed, among medical physics consulting providers, whether it would be valuable to provide regular information to offer insight into the industry A newsletter or periodical of this sort could provide great benefit for partners, customers, and other readers. There are various reasons why this is the case and this will be developed throughout this paper.
If we need to justify why to do this type of activity - At the very core of the matter the function of a regular medical physics publication is to add value. Adding value is a subject that is very close to us as a consumer when we consider who to buy from, and as a business owner both when we consider what services to provide and who we trust to serve us.I like what Harry Kafka wrote of value on his competitive branding website. “The concept of “value” is somewhat elusive for most of us, which becomes evident if you ask people to DEFINE its meaning.” he then says that “To take this into the realm of customer-experience, we could state that those concepts of usefulness and importance which THEY have attributed to our products / services / the area in which these are used is what constitutes VALUE for them.”
A quarterly newsletter developed for the benefit of those who provide or are in need of physics consulting can touch many topics. A brief list of possibilities includes the following:
- Industry changes
- Accreditation info
- Technical points
- Credentialing insight
- Radiation safety information
Simultaneously the reader can be taught more about developments specific to their area, changes in staffing, recently rolled out service offerings, and tips on how to get as much value as possible from diagnostic physics offerings - It doesn’t matter how you are oriented to the periodical, the function remains to do more for you, to meet your needs. Saving you time and making things better for you will in the end make the growth of this regular publication worthwhile. We’re using more tools such as these to enhance your physics support.
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