The Synchronous Converter

If you have a Website you probably look at search engine results and try to guess how you can get more traffic from them. Many people focus only on Google but millions of Websites receive a lot of traffic from Microsoft’s Bing and Yahoo!. The great thing about today’s search engines is that they serve up billions of queries to hundreds of millions of people every month. Just about anyone who wants to get traffic from search engines should be able to find a few topics where they can get the visitors they need.

One of the most creative talents in the Web marketing field, SEO theory, has proposed that people can “build query spaces”. This means that you create a Web site that ranks well for an expression that no one searches on and then you teach people to search for that expression. This is most often achieved through a mix of advertising and publicity, where you develop a story around your keywords and then tell that story to people over and over again. If the story is compelling enough people will search on the keywords.

And for those people who doubt the viability of this method, the SEO Theory story is living proof that the method works. Only a few years ago no one was searching on the term “SEO theory”. Now, not only do people search for “SEO theory”, they also try to compete with the original SEO theory site for its own name.

Of course, trying to steal the thunder of the best SEO theory guide on the Web is probably not the smartest thing a marketer can do. After all, waiting until after SEO Theory has been used to dominate a query space stacks the odds in the incumbent’s favor — and that’s just not very good SEO theory at all.